Detailed Introduction of Makeup Products

To purchase makeup products in the United States, there are several channels available, each offering different price ranges and purchasing methods depending on factors such as product type, formulation, packaging, and order quantity.

1. Direct Import (Through Manufacturers in China or Other Countries)

Channel:
Directly importing makeup products is a common approach for beauty brands and retailers sourcing cosmetics from overseas manufacturers. You can find makeup suppliers through B2B platforms like Alibaba, Global Sources, or by attending international trade fairs such as Cosmoprof or Beautyworld. Establishing long-term partnerships with trusted manufacturers helps secure competitive pricing, consistent quality, and a reliable supply chain.

Price:
The cost of makeup products varies significantly based on product type (e.g., foundation, lipstick, eyeshadow), ingredients, packaging, and volume.

• Bulk purchase: $0.50 – $2.00 per unit for standard products like lip gloss, compact powder, or eyeliner.

• High-end or custom formulations: Prices may range from $3 – $10+ per unit, especially for products with premium ingredients, sustainable packaging, or designer branding.

2. Wholesale Market

Channel:
Major U.S. cities such as Los Angeles, New York, and Miami have extensive beauty and cosmetics wholesale markets that offer a wide selection of makeup products. These include everything from basic drugstore items to niche and luxury beauty lines. Wholesalers often provide flexibility in minimum order quantities, customization options, and private labeling services.

Price:
The price of makeup in the wholesale market generally ranges from $1 – $8 per unit, depending on several factors:

• Product type (e.g., lipsticks, foundations, palettes, mascaras)

• Ingredient quality (e.g., vegan, organic, hypoallergenic)

• Packaging and design (e.g., eco-friendly, refillable, premium aesthetics)

• Branding options (e.g., custom logos, exclusive formulations)

• Bulk order discounts, which can significantly reduce the cost per unit.